Buyology 101
WHERE LEFT BRAIN MEETS RIGHT
When considering web design for your audience, it’s important to know your audience, and more importantly, how their brain will react to your web site content.
“Buyology” refers to a reconciliation process that occurs in the consumer’s brain wherein the right (creative, passionate) brain desires something, and the left (analytical, logical) brain sets about validating that desire. When properly tailored, neuromarketing can capitalize on that process by evoking the emotional response needed to create the desire for your product or service. The validation part of the formula is all about value (what will THIS do for ME?). Fill in these blanks in the mind of the consumer and your brand will reach its buyological best: “I want this because [blank]” and “it’s a great value because [blank]”.
Turn Me Loose
LOGOS • WEB DESIGN • HOSTING • MARKETING • WORD CRAFT
Do you know that “They” say a potential customer must encounter your name and/or logo no less than seven times before they bond with your brand? This is no new concept. In Ye Olde Days, it was called TOMA (Top Of Mind Awareness). Consistent exposure tailored to your product or service is essential to reaching, resonating with, and retaining your customer base.
WORD CRAFT
Design Portfolio
WEB SITES • LOGO DESIGN • PRINT PRODUCTION • SOCIAL MEDIA GRAPHICS
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Design Guidance
THINGS TO CONSIDER
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Yep, I Do That
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Work With Me.
TELL ME ABOUT YOUR PROJECT
More often than not, when someone contacts me about a project – whether it be for a logo, print materials or a web presence – they are overwhelmed by the scope of the undertaking, and many procrastinate for that reason.
REST ASSURED: I will make the design process stress-free. After just a brief initial visit, I will have ample inspiration to begin crafting a dynamic design for you. And, as a native to East Texas, I bring an insider view to our local market.